A4 Holding

Settore
Mobilità e infrastrutture
Progetto
Branding, online and offline communication, video, educational project
Cosa abbiamo fatto
Art direction, Brand identity, Event concept & design, Graphic design, Storytelling,

Case study

A4 Holding, part of the Abertis Group, manages the A4 Brescia-Padova and A31 Valdastico motorways under concession, some of the busiest in Europe. The company has long been dedicated to promoting safe, responsible, and sustainable driving and has collaborated with Exprimo for years on institutional communication projects, advertising campaigns, digital presence, and social media marketing.

The competition “Sulla Giusta Strada”, organized by Autostrada Brescia Verona Vicenza Padova, part of A4 Holding, aims to raise awareness among young people about three key aspects of sustainable mobility: road safety, environmental protection, and the enhancement of local territories. The project is aimed at primary schools in Veneto and the province of Brescia.

A thematic landing page

Exprimo worked closely with the marketing team of Autostrada Brescia-Padova to conceive and develop the concept and integrated communication for the initiative. The core of the promotional activity was a dedicated landing page created on the motorway’s website.

Designed as a resource for schools and teachers, the page provides an overview of essential information: how to participate, prizes, themes to be explored, and the partners involved. This approach made the landing page both functional and visually appealing, aligning it with the contest’s storytelling.

Educational support

To make the project more accessible for teachers, we developed multimedia PowerPoint presentations, educational kits, and custom-designed games that explored the themes in a fun and interactive way. These tools helped convey the contest’s message in an intuitive and engaging manner, stimulating active participation from the students.

The creative contest

Participating classes were invited to create a project on one of the three central themes of sustainable mobility, each represented by a mascot: a fox for road safety, a panda for environmental protection, and an owl for territorial enhancement. The graphic design and illustrations we created made the learning experience engaging for the children.

Visual identity and presence at Tocatì

The project “Sulla Giusta Strada” came to life at the International Festival of Street Games, Tocatì, in Verona, through a stand designed as an educational play path for school-aged and preschool children. During the event, visitors had the chance to learn more about the initiative through installations, interactive activities, and merchandise related to the competition.

The results

In its first edition, the competition involved 26 classes from 14 schools, mainly from Vicenza, Treviso, Venice, and Padua. The best projects were awarded educational trips and vouchers for school supplies.

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