Rebranding and digital communication

Sector
Digital platforms
Project
Rebranding and digital communication
What we’ve done
Brand & product identity, Corporate video, Logo design, Product video, SEM, SEO, Storytelling, Website,
https://www.maticad.com

Case study

With 30 years of experience, Maticad is an undisputed Italian excellence in the field of interior design software, offering innovative, complete and versatile solutions for manufacturers, distributors, designers, and end-users around the world.

Maticad has created a number of software over the years, such as Domus 3D, TilePlanner, and Reality Remod; each product had a life of their own from a communication standpoint, with Maticad taking a back seat. We were asked to overturn this dynamic, rebranding Maticad as the powerhouse behind its well known products, while making sure not to do it at the expense of the software’s name recognition.

Highlight

Ensuring a flawless and easy-to-navigate user experience was key to the creation of Maticad’s website. Visitors are taken on a journey that leads them to the product best suited for their needs through accessible yet meaningful content.

Highlight

Four videos were created to present the brand and its products in a visually impactful way.

Highlight

The starting point for the creative strategy was the restyling of the Maticad brand, which, in turn, became the pivotal element for the creation of each software’s identity, differentiated by unique color codes that reflect the need to target different audiences: designers, retailers, and interior design professionals.