Log and Log Cansei collections launch

Sector
Ceramics and surfaces
Project
Log and Log Cansei collections launch
What we’ve done
3D Render, Naming, Product launch, Product video, Storytelling,
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Case study

On the occasion of the important Cersaie event, Atlas Concorde has entrusted Exprimo with the launch of two of the flagship collections presented at the fair: Log and Log Cansei, which renew and relaunch the world of the company’s ceramic wood effect thanks to an unprecedented collaboration with Itlas, a solid and prestigious Italian company in the parquet sector. For the first time, a ceramic company chooses a manufacturer of wooden surfaces to fully explore the characteristics of the natural material.

Log and Log Cansei launch video

The story of a unique collaboration

In collaboration with the Atlas Concorde marketing team, we developed a storytelling that celebrates this unique synergy, articulating the strategic message across multiple communication tools: catalogues, sales tools and a launch video that tells the story of the collection’s genesis through images shot in various evocative locations between Emilia Romagna and Veneto, and interviews with the project’s main protagonists.

The Log and Log Cansei wood effect collections

From this research at the origin of inspiration, two collections are born that establish a new benchmark in contemporary design: Log and Log Cansei. Log combines the elegance of fine oak with the high performance of porcelain stoneware; Log Cansei is inspired by the beech of the Cansiglio Forest, one of the largest protected beech forests in Europe, located between Veneto and Friuli-Venezia Giulia, offering a unique surface for aesthetic characteristics and realism.

Key visual and adv images

Exprimo has entirely taken care of the visual system of the product launch through the development of key visuals, pre-production and video production, art direction of the photo shoot, 3D rendering of ADV images and adaptation of the communication project on the product launch tools targeted to retailers and designers.

Atlas Concorde

True to nature. True, forever.