Landmark Ceramics is the American company for the production of porcelain stoneware surfaces created in Tennessee by the Gruppo Concorde. On the occasion of its launch, Exprimo was asked to carry out the entire branding project, starting from the naming, the logotype and the main visual assets of the new brand.
The long and demanding journey has seen us engaged in the creation of storytelling, corporate identity, company profile, declinations of brand identity and storytelling on company headquarter spaces, company showroom, exhibition stands, website and many other tools aimed at communicating to the US market the birth of the new ceramic company, in the most consistent way.