ISH Frankfurt exhibition stand

Sector
Manufacturing
Project
ISH Frankfurt exhibition stand
What we’ve done
Catalogs & Brochures, Product video, Stand design, Styling, Trade fair communication,
https://whiteville.it
View project on exprimostile.it

Case study

White Ville is part of Cleopatra Group, an Egyptian holding company operating in the industry of ceramic, tourism, real estate, manufacturing, and media.

The brand was founded in 2018 and it produces bathroom furniture and sanitaryware with an international style. For ISH Frankfurt 2023, the world’s leading trade fair for Water/HVAC, Exprimo followed Whiteville stand and communication: catalog, videos, and multimedia content.

Our agency designed a refined multimedia exhibition stand and restyled the product catalog, updated the website, and made 2 technical videos and an emotional video.

WHITE VILLE AT ISH FRANKFURT

The stand

Exprimo Stile developed an architectural concept inspired by flowing waters in White Ville washbasins and sanitary ware, products that mix efficiency and functionality. The curved walls, the reflective and sustainable materials, and the advanced multimedia combined with the greenery welcome the visitor into a pleasant space.

The exhibition concept

White Ville washbasins and sanitary ware are displayed like artwork within sculptural mood boards that highlight their matchability with other materials for bathroom surfaces: ceramic, wood, and resins.

The emotional video

An emotional video, displayed outside the stand on a led wall, retraces the concept inspired by moving waters and creates a parallelism with the efficiency of the White Ville sanitary ware and washbasins.

WHITE VILLE | EMOTIONAL VIDEO

3D technical videos

Exprimo created 3D technical videos that clearly show the excellent technical and aesthetic functions of the White Ville washbasins and sanitary ware.