Web design and online presence optimization

Sector
Ceramics and surfaces
Project
Web design and online presence optimization
What we’ve done
3D Render, Digital & web copywriting, Digital marketing, SEM, SEO, Storytelling, UI, UX, Website,
diceramica.it

Case study

DiCeramica, a leading Italian company in the production of sinks, bathroom furniture, tables, and bespoke porcelain stoneware solutions, chose Exprimo to enhance its digital presence and increase the visibility of its products through a comprehensive digital marketing strategy, including branding, SEO & SEM, and online optimization.

The goal of the project was to reinforce DiCeramica’s digital visibility, highlighting its uniqueness with a focus on product quality and Made in Italy craftsmanship. We also worked towards boosting lead generation through a fully optimized website that caters to specific target audiences, effectively communicating the brand’s values, and showcasing its product identity and customization. Great attention was paid to the detailing that distinguishes DiCeramica’s philosophy.

New brand storytelling

We developed a fresh approach to storytelling for the brand, emphasizing the core values of DiCeramica: craftsmanship, customization, and excellence in Made in Italy products. This new narrative was designed to be engaging and distinctive, creating an emotional connection with the audience while communicating the brand’s authentic identity.

Digital positioning and SEO-oriented website

We realized a completely new website, optimized for SEO, designed to facilitate understanding of the product catalog and meet the specific needs of the target audience. The new website not only improves the user experience but also aims to generate new leads through dedicated sections for the product catalog, with a focus on the most strategic products. It includes targeted landing pages for SEO activities, designed to capture specific requests from potential customers, as well as a corporate storytelling magazine that tells the story and values of the brand, while also showcasing the innovative and customized aspects of DiCeramica’s offerings.

Strategic analysis and ongoing SEO activity

An essential part of the project was the implementation of an ongoing SEO strategy. We conducted keyword research for the sector, developing custom content specifically for this purpose. We created articles for the magazine section aimed at educating the audience about DiCeramica’s products and improving organic visibility. Additionally, we developed landing pages optimized for specific market segments such as bathroom furniture and bespoke solutions, targeting new customer segments.

Content creation and 3D renders

To ensure an appropriate visual presentation of DiCeramica’s quality, we focused on content creation through the production of 3D renders for key products. These renders effectively showcased the furniture solutions in a way that aligned with the brand’s contemporary style, enhancing the website’s visual experience and providing visitors with a realistic and engaging view of DiCeramica’s design offerings.

Diceramica

Italian design goes digital