I choose responsibility

To represent the five pillars of Italian ceramic responsibility, Exprimo created a series of advertising videos featuring five testimonials embodying conscious consumers in their daily choices. Each video was conceived from concept development to script writing and video editing, with the aim of clearly and emotionally conveying the industry’s core values ​​of sustainability.

The communication project was enhanced with social media content designed to promote Italian ceramic responsibility through dissemination and use by member manufacturing companies of Confindustria Ceramica. We designed content that meets digital storytelling needs, creating strong engagement with the global audience through social media marketing.

Exprimo conceived and managed the international social media campaign, leveraging Instagram and Facebook platforms to reach a broad and diverse audience. Posts and videos were tailored to strengthen the Ceramics of Italy brand identity, generate brand awareness of Italian ceramic responsibility, and utilize social media marketing opportunities to spread messages through a coherent and attractive narrative.

A key element of the communication project was the Glossary of Responsibility of Italian Ceramics., a creative initiative that simply and directly outlined the best practices that ceramic companies implement daily to meet sustainability criteria required by Italian and international standards.

Exprimo designed and produced a series of marketing tools for Confindustria Ceramica’s member companies, including brochures, multimedia presentations, advertising pages, and roll-ups for trade fairs, events, or showrooms. These materials were created to amplify the advertising campaign messages, establishing an effective synergy between offline and online communication.