Marvel Diva expands the historic Marvel series by Atlas Concorde with 10 new iconic textures: porcelain stoneware surfaces that represent the beauty of the rarest marbles in all their elegance. Our agency oversaw the product launch, managing every aspect of the communication strategy: from strategic copywriting to creative concept development, building a strong product identity for this collection.
We developed an emotional storytelling approach and a creative concept aligned with the brand’s product identity. This effort culminated in a meticulously designed launch catalog, crafted by our graphic design team and enriched with CGI 3D images that realistically convey the elegance of the surfaces.
We designed photorealistic 3D render environments that highlight the textures and design of Marvel Diva surfaces. Each architectural space was conceived with an interior design approach, ensuring perfect consistency with the collection’s stylistic positioning. Advanced CGI technologies allowed us to create highly detailed visuals that enhance the marble surfaces and support the product launch with top-tier visual communication.
The launch video for Marvel Diva was also entirely created using CGI 3D animation. Featuring an impactful visual concept where the products are placed within dreamlike, ever-changing natural settings, the result is an emotional product video. Through an elegant visual narrative, it effectively communicates the aesthetic and design value of Atlas Concorde’s marble-effect surfaces.
