Atlas Concorde is one of the leading global brands in the production of ceramic surfaces for interior design and architecture. The new 3D Wall Plaster collection of three-dimensional tiles is inspired by the craftsmanship of plaster, reaffirming the expressive power given to environments with delicate textures in relief.
Exprimo oversaw the complete launch of the ceramic collection together with the company’s marketing team, developing the product concept and storytelling, taking care of the art direction of the room scenes, the photo shooting, the advertising videos for the web and social media, and the creation of all the launch tools such as catalogs and merchandising.