PMI Servizi Associati becomes Addit

The name “Addit” is a neologism created by compacting the English expression “add it”, symbolizing the “additional” services offered by the company to its clients. The concept “Spark your business” guided the storytelling and visual identity projects, encapsulating Addit’s mission: to free companies from daily burdens, allowing them to focus on their core business.

The redefinition of the graphic design started from the logo project, composed of two elements: the Addit logotype and a symbol named “Spark.” The pictogram is simple and recognizable and evokes both the plus sign (“+”), representing the added value offered to clients, and a spark, symbolizing the energy and excellence infused in Addit’s services.

The new website reflects the rebranding work by presenting a visually coherent and intuitive interface that synthesizes the company’s values and professionalism. With particular attention to the user interface (UI) and user experience (UX), we created an engaging website optimized to ensure users a smooth and immersive browsing experience focused on describing the services and facilitating contact with the company.