A NEW ENERGY

The rebranding came to life through the redesign of product launch communication materials, including brochures, catalogs, and various merchandising tools. These were designed to provide an elegant and effective visual and textual narrative. The new graphic design highlights the ceramic surfaces’ design, enhancing their textures, colors, and applications. The textual content, aligned with the brand’s new tone of voice, conveys reliability and attention to detail, while the logical product organization simplifies navigation for designers, retailers, and end customers.

For Energieker, we produced a new corporate video that combines authority and creativity through the concept of “A New Energy.” A dance troupe of ten performers accompanies the institutional narrative, moving through the company’s spaces, from the new offices to the showroom and the production plant. This creates an engaging connection between the beauty of ceramic surfaces and the energy and harmony of the dancers’ movements.

To strengthen the brand’s digital presence, we developed a comprehensive communication strategy across major social networks. Editorial plans, graphic formats, and advertising campaigns were tailored to each platform to ensure visual consistency and audience engagement. We produced video content and reels focused on product communication and brand values, often featuring the voices of key players. Additionally, a periodic newsletter program maintains an ongoing dialogue with clients and partners, providing updates on products and events.